Director of Marketing and Communications

LOCATION I San Francisco, CA POST DATE I February 12, 2025 START DATE I July 1, 2025 SALARY RANGE I $100,000 – $120,000 REPORTS TO I Head of School

The San Francisco School seeks a marketing and communications expert for this senior leadership position to bring passion for the school’s mission and sharing the story of the magic of SFS. The Director of Marketing and Communications will immerse themself into the life of the school and then amplify the stories for our current and prospective constituents.

Specific Duties and Responsibilities

Engage as a member of the Advancement team
Develop, refine, and manage the school’s messaging priorities and written content
Manage and monitor the school’s webpage, www.sfschool.org, and the school’s communication platform, ParentSquare
Collaborate with the School’s administrative team, faculty, and staff to develop and execute initiatives, remain current on key issues, and to cultivate positive relationships with the school’s community members
Train and support new and existing staff, parents, and trustees on communications platforms as necessary, e.g. website and ParentSquare
Liaise with outside vendors of web-based programs such as Morweb and Constant Contact
Produce and manage all published materials, including the Tuesday Note Home, an electronic parenting adult newsletter; the Friday Forecast, the staff newsletter; and The Gaven Street Gazette, the bi-annual magazine, including the Annual Report; collateral for Advancement office initiatives; and information resources such as school handbooks
Work with the Director of Enrollment Management to assist with the development and production of admissions collateral
Design graphics for presentations, events, and communications, and liaise with external graphic design firm as necessary
Document, share, and archive campus activities and events
Photograph and manage the collection of photographs and videos for the school’s website, print publications, and archives
Manage school photo day (MugsyClicks)
Maintain the school’s social media strategy and manage the school’s social media presence including, but not limited to Instagram, Facebook, and LinkedIn
Monitor the school’s online presence and manage reputation
Liaise with and guide faculty to highlight happenings in the classrooms through various mediums
Maintain and implement the school’s Style Guide, using consistent standards in all publications and templates
Attend and assist in the execution of major school events
Qualifications

Minimum Bachelor’s Degree, advanced degree preferred Independent school/nonprofit experience
Ability to communicate effectively with school representatives, parenting adults, students, alumni, trustees, and donors
Excellent writing and editing skills
Attention to detail and outstanding organizational skills
Excellent computer skills, including proficiency with Google Suite, Canva, and comfort with databases, social media, and emergent technologies with proficiency in Adobe Suite a bonus
Experience with digital photography, graphic design, and video production
Sound judgment relating to confidential projects, personnel, school, and student matters
Ability to be a self-starter and work independently
Ability to multitask, meet deadlines, and manage many different projects and timelines
A cooperative team approach with colleagues and a willingness to take on responsibilities beyond those explicitly defined
Opportunities and Looking Ahead

Develop a social media strategy
Review and propose the arc of communications throughout the school year
Review systems of communications with fresh eyes
Consider communications strategies to engage families unfamiliar with SFS
To Apply

Please find more about the School and career opportunities at www.sfschool.org/careers. Interested candidates should email the following to jobs@sfschool.org

Cover letter introducing yourself to The San Francisco School search advisory committee
CV or résumé
A list of four references (include each person’s name, organization, title, phone number, email, and connection to you
Leadership statement that addresses the following prompt: How would you lead change at a school with 1) a well-established set of core values, 2) a deep sense of community, identity, and mission, and 3) a bold strategic plan?

Tagged as: K-6, Middle School, Preschool