Director of Enrollment Management and Marketing

Marin Primary & Middle School

Director of Enrollment Management and Marketing

Reports to: Head of School

Position Status: Full-Year, Exempt, 100% full time. Limited evening and weekend work may be required.

Salary Range: $95,000 to $125,000

The Director of Enrollment Management and Marketing oversees all aspects of the school’s admissions and marketing programs. The Director of Enrollment Management and Marketing provides leadership in attracting and yielding mission-appropriate students, collaborates with the Head of the School, and sits on the Leadership Team and on the Tuition Assistance Committee. This position also works closely with parent volunteers, the Communications Manager, the Finance Office, and the Data Systems Manager to ensure smooth operations throughout the school year. A chief storyteller, the Director of Enrollment Management and Marketing will implement a new brand strategy co-created with Mission Minded in the 2023-2024 school year.

Primary Responsibilities

• Enrollment Management
  • Be a dynamic, articulate, and visible spokesperson of MP&MS’ mission for applicant families and the wider Marin community
  • Engage with prospective families and offer a high-touch experience for them throughout the admissions process
  • Collaborate with administrators, teachers, and staff members to ensure that open house events, admissions social gatherings, parent tours, and student visits are compelling experiences for applicant families and students
  • Manage parent volunteers who serve as admissions docents
  • Oversee all aspects of the Ravenna admission database
  • Keep accurate records of all enrollment activity
  • Work with the Finance Office and Data Systems Manager on Tuition Management
  • Determine tuition assistance allocations with Head of School and Chief Finance and Operating Officer
  • Present clear data for monthly Finance Committee and Board meetings

• Marketing
  • Use the Mission Minded brand strategy to develop a marketing plan
  • Train key school personnel and parent volunteers on the adoption of the Mission Minded brand strategy
  • Work closely with the Communications Manager to create a calendar that ensures consistent and timely messaging about the school
  • Gather and analyze data to understand MP&MS’ place in Marin and the wider Bay Area
  • Use print and social media to enhance MP&MS’ brand
  • Oversee annual printed publications

Qualifications

• B.A. degree (advanced degree preferred)
• 3-5 years of admissions or school leadership experience
• Experience in creating departmental budgets
• Confidence, patience, discretion, and a sense of humor that complements MP&MS’ culture and mission
• Ability to be an effective storyteller who can articulate the case for MP&MS
• Excellent analytical and communication skills
• Belief in the value of strong collaboration and teamwork
• Mastery of relational databases

Physical Requirements & Work Environment

Marin Primary & Middle School is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate in regard to applicants or employees with disabilities and will make reasonable accommodation when necessary.

• For the purposes of the ADA, the “Primary Responsibilities” listed are essential job functions
• Work is normally performed in a typical interior/classroom work environment, with typical classroom noise and other disruptions
• Both sitting and standing are required during a regular workday
• Normal vision and hearing abilities are required to interact with students, parents, faculty, and staff, and with school equipment
• Ability to occasionally lift up to 50 lbs
• Ability to work at a desk and computer screen for extended periods of time
• Ability to turn, bend and reach
• Ability to move oneself around the campus
• Ability to drive to other locations for meetings, conferences, etc.
• Position requires adaptability, analyzing, assessing, calculating, decision making, dependability, good judgment, reading, memorizing, social skills, speaking, multitasking, and writing

Mission Statement

We inspire joyful learning, honor each child, and build connections to empower all students to make a difference.

MP&MS is an equal opportunity employer. All individuals have an equal opportunity for employment based on qualifications and merit, regardless of religion, race, sex, marital status, pregnancy, childbirth or related medical conditions, age, color, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, military service status, or any other factor prohibited by state or federal law. This policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, and other conditions of employment. MP&MS also makes reasonable accommodations for employees with disabilities and for employees who request an accommodation for pregnancy, childbirth, or related medical conditions.

Tagged as: K-6, Middle School