Website The Nueva School
THE NUEVA SCHOOL
Director of Communications
The Director of Communications is responsible for leading the Nueva communications team, which consists of a Digital Communications Manager, a Digital Videographer and Storyteller, a Communications/Website Manager, and several part-time writers and interns. In partnership with members of the leadership team and other colleagues, the Director of Communications helps to advance the mission, program, and goals of the school. The person in this position is responsible for the school’s strategic communications plan. They also oversee content that delivers timely and relevant information across all channels (web, social media, digital signage, email, and print) to appropriate community members. The Director of Communications serves as a member of Nueva’s leadership team and reports directly to the Head of School.
Primary Responsibilities & Opportunities
Lead and manage the communications team, as well as supervise contract partners, vendors, and volunteers
Implement and continually improve the communications strategy, along with the accompanying policies, practices, and tactical plans
Understand key Nueva audiences (e.g., parents, prospective families, faculty and staff, donors, etc.) and promote effective ongoing strategic communications with these groups
Oversee all internal and external communications via the master communications calendar (this includes weekly, seasonal, ad hoc, and special event messages)
Regularly monitor readership and impact of communications channels, including but not limited to Nueva Notes newsletter, Nueva Magazine, social media channels, the annual report, school-wide letters, speeches, admissions materials, development campaign content, and more
Support admissions, development, faculty and staff recruitment and relations, college relations, outreach, publications, advertising, media relations, and capital campaign needs
Provide oversight for consistent communications, messaging, and branding (aligned with the school’s style guide and visual identity policies) across all departments, divisions, campuses, and programs
Provide crisis communications support as needed and serve as a spokesperson for the school when appropriate
Serve as external relations liaison for media outlets (online, print, TV, radio, etc.) and community organizations.
Monitor media coverage, Google alerts, and social media outlets in order to track and provide notifications
Manage the communications department budget and effectively utilize available resources
Solicit input on major initiatives, analyze and present data analytics, and adjust strategy in support of communications plans
Qualifications
Interest in and understanding of education broadly and independent school environments specifically; previous school experience preferred
Proven strategic and creative communications and marketing thinker
Strong and demonstrated experience strategically engaging different stakeholder groups within and outside the organization
An understanding and commitment to advancing diversity, equity, and inclusion (DEI) work and utilizing anti-racist communications strategies
Demonstrated planning, project management, and organizational skills
Excellent, passionate, and collaborative institutional storyteller
Strong experience in supporting videography production and multimedia storytelling, messaging, content creation, and production
Experience building teams and working in fast-paced and dynamic environments
Actively engaged in ongoing professional development and best practices within the field of communications
Familiarity with current software and technologies including extensive use of website and social media as well as high proficiency in the Google suite of products
Experience working in non-profit organizations during a capital campaign preferred
Ability to create and maintain positive and personable relationships with internal and external constituencies
Ability to lead with compassion, integrity, and a sense of humor
Demonstrated ability to use good judgment and maintain confidentiality
7+ years of relevant experience
Bachelor’s degree required; advanced degree preferred
Interested Persons Contact
Jonathan K. Ball
Managing Associate
Carney, Sandoe & Associates
617-933-3450 (dir)
jball@carneysandoe.com
All inquiries and nominations are kept confidential.
The Nueva School is an Equal Opportunity Employer–the School does not discriminate against any employee or job applicant on the basis of race, color, gender, sexual orientation, national origin, age, religion, creed, disability, or sex. Nueva welcomes applications from people of color and those with experience outside the education field.
