Abraham Kinfu

Abraham Kinfu, MBA
San Francisco Bay Area • 510.228.9924
abekinfu@gmail.com • LinkedIn

Business Enthusiast with a diverse background encompassing six years in business development, four years in product management, and two years of successful restaurant ownership. Leveraging a strong foundation in entrepreneurship, agile development, analytics, and a record of driving end-to-end user experience initiatives.

Professional Experience

Product Manager, Togathre | Contract | Oakland, CA | 09/2023 – 02/2024

Leading end-to-end user experience initiatives for Togathre, an event booking and management app.
Collaborating with development teams, conducting user interviews, implementing Scrum methodologies, and analyzing competitive features.
Demonstrated resilience in overcoming obstacles and adapting to changing priorities in a fast-paced product management role.
Aligned product goals with customer needs, refining backlog based on insights and research findings.
Designed mockups, created acceptance criteria, prioritized crucial features, and translated technical concepts into user-friendly experiences.

Left Field Dogs, Founder / COO | Alameda CA | 01/2022 – 09/2023

Left Field Dogs is a Bay Area fast-casual restaurant that celebrates local baseball culture, collaborates with nearby vendors, and brings the magic of the ballpark to life through classic gourmet food.
Managed all aspects of restaurant operations, marketing, product pricing, product launches, and inventory management, led a small team of 11, resulting in an average monthly in-store customer retention rate of 31%.
Implemented agile strategies, leading to a remarkable 250% profit increase in Q2 2023.
Won 2nd place award for “Best New Restaurant in 2023” by the Alameda Chamber of Commerce.

Founder / Business Development Manager/ Product Manager | Yello Mango Inc.| Berkeley, CA | 08/2018 – 01/2022

Founded a food delivery service enhancing access to local food for busy individuals in food deserts. Targeted food merchants, end users in isolated work areas, and delivery drivers.
Proficient in developing products focused on customer needs, conducted user research, employed A/B testing, and made data-driven decisions to achieve optimal outcomes.
Piloted cross-functional teams (UX/UI Designers and Front-End developers) on agile development projects, producing deliverables on time, scope, and budget.
Collaborated on menu development, integrating customer needs and market trends to create a diverse and appealing meal selection.
Established MVP with 100+ users, multiple commercial businesses, and facilated catered events, achieving a weekly 20%+ retention rate.

Ecommerce Business Development  | Contract Role | Live 2 Align LLC | Berkeley, CA | 01/2020 – 06/2020

Enhanced online customer experience in a key role at a health & wellness company.
Boosted podcast downloads by 30%, achieving top 10 rankings for Health & Wellness downloads in Norway & Canada in May and July 2020.
Managed product launches from conception to execution, ensuring seamless processes and timely delivery.
Improving the mobile and desktop user journey from landing page to checkout increased the click rate by 50%, accelerating monthly profits by 17%.

Account Executive, Mayvenn Inc. | Oakland, CA | 08/2014 – 10/2018

Drove success at a B2B beauty software technology firm, enhancing stylist-client connections.
Led a development team installing a YouTube tutorial on the onboarding flow post-merchant enrollment, resulting in an 11% increase in retention rate.
Documented product specifications and features, ensuring clear and effective communication and working cross-functionally.
Communicated product priorities to development teams and third-party partners, demonstrated effective sales strategies, and analyzed customer pain points.
Propelled annual sales revenue from $1 million to $20 million, led ten sales reps while managing and developing relationships with over 2500 merchant accounts.

Financial Service Officer, Bank of the West | Oakland, CA | 01/2013 – 07/2014

Foster relationships with new and existing customers through sales, service, loan + credit application, and mortgage referrals.
Provides guidance + sales training to service banker team for cross-selling opportunities and portfolio management.
Updated management reports to track progress and analyze performances of existing bank products.
Rated top 5 for customer service scores & top 10 in region for credit approvals.
Led events demonstrating support for the local community and brand awareness, which increased branch foot traffic significantly.

Personal Banker, Wells Fargo Bank | Oakland, CA | 05 2009 – 11/ 2012

Led trainings on product knowledge for tellers and personal bankers.
Generated new business through in-branch selling, outside calls, telemarketing, and targeted direct mailings.
Converted 40% of customer visits into sales while maintaining over 90% of my customer service scores.

Education

MBA, Entrepreneurial Studies | Saint Mary’s College of California, Moraga, CA | 2020
BS Business Administration, Marketing Management | Cal State East Bay, Hayward, CA | 2018

Coursework & Certifications & Technical Skills

Product Management Certificate, General Assembly | 2019
User Experience Design Certificate, General Assembly Experience | 2020
Coding Languages: HTML, CSS
Applications: MS Word, MS Excel, MS PowerPoint, Google Suites
SQL – Beginner Level